I'm Meni
I’m a brand strategist helping hospitality businesses build meaningful, premium identities.
I focus on hospitality and experience-led brands built around shared moments.
I believe brands should feel human and real, brands you can genuinely connect with, not distant corporations. This allows your brand to create experiences built around people, care, and meaningful moments.
I’ve worked with brands across different cities around the world, including:
- Mexico City
- Austin, Texas
- Los Angeles, California
- Orlando, Florida
- Salt Lake City, Utah
- Sydney, Australia
- San Francisco, California
- St. Louis, Missouri
Strong brands aren’t built by starting with visuals.
They’re built through strategy, narrative, and clear direction, before any design takes shape.
What I help brands do best:
I help hospitality businesses clarify what they stand for, define their narrative, and express that strategy through cohesive brand identity and touchpoints
Strategy
Defining purpose, positioning, and direction, the foundation behind every meaningful brand.
Identity
Translating strategy and narrative into cohesive visual expression.
Touchpoints
Applying the brand across physical and digital spaces where people experience it.
I help you define direction with clarity and intention.
I’m a brand strategist focused on hospitality and experience-led businesses. I work with strategy and narrative to bring structure to ideas, define direction, and build brands that connect on a human level through meaning and intention.
Our communication and collaboration was very good and fun. I would recommend your services without hesitation, as you are very creative, fun and also punctual with your deliveries.
-Nacho Redondo
I think we understood each other very well. You were very professional and knew how to see the vision we had of our idea, reflecting it in the result. Of course I would recommend your services, because we really got what we wanted in our brand. Every design was unique to us, such as the design of the flowers, the animals, etc.
- Laura Estefanía
I am very satisfied with the final result of the project, it was an excellent result. The communication was constant, you always looked for a deep understanding of the requirement and you were always very accessible for adjustments and new requests. I would definitely recommend your services because they are super professional, of the highest quality and with a spectacular level of creativity.